World Travel Market Africa - Western Cape, Cape Town

Conferences - Western Cape - Cape Town

World Travel Market Africa

When: Friday, 02 May 2014
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Where: Cape Town International Convention Centre, Cape Town, Western Cape


WTM Africa’s own World Responsible Tourism Programme (WRTP) will form a key component of the education sessions taking place over the two days of the show. The WRTP will be brought together by industry leader and organiser of the World Travel Market WRTP in London, Professor Harold Goodwin. With a pan-African cast of speakers, Professor Goodwin will compile a series of seminars, addressing core responsible tourism issues, that will offer visitors to WTM Africa the chance to debate, discuss and learn about the latest sustainable tourism initiatives and thinking affecting the African continent.

The African Business Travel Association (ABTA), the only member-led business travel association with a focus on corporate travel in South Africa and the African continent, has also joined WTM Africa as an official education partner. ABTA will be facilitating and presenting sessions covering a broad range of key trends, developments, challenges and opportunities from South Africa and the continent as well as how these destinations can revolutionise the business travel industry on Friday 2 May.

Saturday 3 May will see a dedicated session focusing on issues surrounding education within the African travel industry. The session has been organised by local expert Kamilla Swart, Associate Professor from the Department of Tourism and Events Management at the Cape Peninsula University of Technology. Swart brings with her an abundance of knowledge from the industry and region with a particular focus on sports and events tourism.

World Travel Market Africa is part of Thebe Reed Exhibition’s Africa Travel Week, which also includes IBTM Africa and ILTM Africa at The Cape Town International Convention Centre from 28th April – 3rd May 2014.

Africa Travel Week encompasses Africa's inbound and outbound markets for general leisure tourism, luxury travel and the MICE/business travel sector. Three travel industry events in one week under one roof.

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