Videos tagged with "campaign"
- the national - by the Frown remixed track by Petite noir. [04:09]
This concept video is the visual manifestation of part 1 of the quote below, 2011 to 2012. made in collaboration with Via Studios. Special thanks To MJ Turpin & Rob Hannah (part two to follow) "2011 has undoubtedly been the year of the revolution. In South Africa, the establishment of the Police Protection Unit in response to increased outbreaks of violent protest, speaks of a growing need to manage civil unrest. On a global scale, waves of disillusionment have swept through youth culture; giving rise to what WGSN calls the 'radical revolutionaries' -- politically and environmentally conscious youth who have grown up immersed in Internet culture and who use technology to create social change. This form of digital activism or 'clicktivism' is on the rise, as youth across the globe are harnessing the power of social media to organize campaigns and protests. Disgruntled by corporate greed, radical revolutionaries are calling for transparency, honesty and accountability from brands (and governments). Important considerations for these young people are the future of the environment, the effects of mass-consumerism, access to education and escalating debt amongst their peers. Brands that address these issues earnestly and show genuine support for the plight of the youth will enjoy the approval of the radical revolutionaries, who will show their support through promotion in their personal networks. While revolution culture will no doubt continue to evolve in the first half of ...
Tags: the, national, Frown, Petite, noir, South, Africa, violent, protest
LEE Jeans South Africa - This City Is Mine (uncensored) [06:59]
Lee Jeans launched a new campaign called "The City Is Mine". To celebrate this in South Africa 3 rooftop parties were thrown. Each party was unique to its city. The above film is the story of what went down at the Durban event. There was zero budget, but allot of love and rock n roll. Street Scene were tasked with organizing, running and marketing the event. This video showcases what happened when a proudly Durban company, ties in with a rocking label in a celebration of a city they both love. Directed and edited by Allister Heath, special effects by Gav Letsoalo, actor Brad Backhouse, production assistant Martin Barrios. Backing track Fire by The La Els.
Tags: lee, lee jeans, south africa, durban, party, fashion, the la els, TLE, City, rooftop party, rooftop, live bands, the city is mine, street scene, gangs of ballet, fire, event, South Africa Fire, streetscenetours, 031
Phumi Dhlomo on the Sho't Left Campaign. [02:49]
Phumi Dhlomo, Regional Director for Africa, Domestic and Middle East at South African Tourism, talks about the new Sho't Left campaign and the importance of domestic tourism in South Africa.
Tags: South African Tourism, Tourism, Travel, Sho't Left, South Africa
Imtech boosts water sector in South Africa (SSDC 2010) [04:36]
In Imtech's Shared Success in Developing Countries (SSDC) programme, Imtech employees from various countries and disciplines team up and share their knowledge, technology and experience in developing countries. In 2010 they supported the people of South Africa and launched an awareness campaign concerning water use (South Africa has already shortages of water), installed a pilot MIS for measuring water supply and quality in the Gerd Sibande District Municipality, and trained local staff of a water purification plant.
Tags: water sector, south africa, imtech, purification, awareness, CSR, apartheid, development, employee engagement, SSDC, Shared Success
FNB - IFE stand.mp4 [04:15]
Tags: FNB, IFE, First National Bank, South Africa, Etiket, Exhibition, event design, stand design, International Franchising Expo, campaign
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