Levi’s – Spring/Summer Launch 2010

Client: Levi's® South Africa Project: Spring/Summer Launch Date: January 2010 What is a new range without a massive launch party? The highly anticipated Levi's® Spring/Summer range was launched with a super cool fashion show and party to, important wholesalers, key VIPs, selected media and internal staff. The show also featured Smirnoff and Jose Cuervo as drinks sponsors and received great PR all round including a three minute clip on MNet's 'All Access'. Overall, the range was a hit, showing a 17% increase in women's wear sales figures over the target period. www.brandsrock.co.za .