What is The Ripple Effect? The Ripple Effect runs on a simple principle -- you can make a difference by doing what you love. We love Adventure Swimming. We create opportunities for swimmers to challenge themselves in extreme conditions and to push themselves out of their comfort zones so that others than find some comfort of their own. To achieve this, we create events where people can get involved in such a way that we create sustainable value by building fundraising platforms that not only raise funds but to also to talk about the great work and issues that our beneficiaries surround themselves with every day. HELP US MAKE A DIFFERENCE. FOLLOW US ON FACEBOOK THE RIPPLE EFFECT