New Zealand Trade and Enterprise in South Africa
New Zealand Trade and Enterprise or NZTE is the national economic development agency of New Zealand's government. Representation of the New Zealand Trade and Enterprise in South Africa is situated in the city of Johannesburg to promote trade and business between the two countries. To further this economic linkage a New Zealand/South Africa Business Council was set-up in New Zealand. The NZTE does much to identify opportunities for businesses in New Zealand with telecommunications, marine, beverages and specialty food sectors.
The New Zealand Trade and Enterprise representative in South Africa is located in Parkhurst, Johannesburg. It can be reached by telephone on +27 11 880 8184 or email on michelle.cohen@nzte.govt.nz. The aim of NZTE's international trade offices is to improve New Zealand's economy through the increase in the capability of businesses and by facilitating profitable and sustainable participation in foreign markets. The New Zealand Trade and Enterprise plays a vital role in supporting the objective of the country's government to improve the country's average income. It is therefore very reliant on wealth generated through exports.
NZTE keeps its focus on sectors and industries which have long-term sustainable advantages for New Zealand. They also give greater attention to businesses that have a high potential for growth. They do this by improving the country's business environment, assisting local businesses in building business capability and in creating greater international connectedness, as in the case of their representation in South Africa. New Zealand Trade and Enterprise provides many services as well as programs to assist business from the start onwards. Amongst these services are market information, partnering, networking, funding assistance and training.
On a global aspect and in South Africa particularly, the NZTE works to improve New Zealand's economy by assisting businesses in making use of overseas markets. The organization assists companies to create alliances and strategic relationships with South African businesses that can invest in New Zealand business or provide access to global distribution networks, technology, skills and new markets. Staff from the NZTE identify investment and market opportunities in South Africa. They also provide information on South African exporters and high growth businesses. New Zealand Trade and Enterprise certainly does much to promote trade and business between New Zealand and South Africa.
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